RockDoc
Swing Artist
Registered: Apr 2005
Location:
Posts: 399 |
Re: Agree....
quote: Originally posted by VanillaIce
I actually agree with some of what has been said about how the 2nd resolution was written. Also, lost in this discussion is resolution #1 which allows new clubs to "step into" membership, which I think is a great move. So let's not forget that.
Also forgotten is the fact that these resolutions were passed, by what I'm told, was an overwhelming majority of the BOD, which is made up of the regional reps. So if there is a problem, let's not simply assume that the USCA staff is out to get everyone. Let's make sure that the BOD is accountable.
But back to the "heavy handed" resolution #2. I think the motive was compelling from a brand management perspective, but two distinctly separate policies got tangled together in the implementation. It probably would have been better to approach it as these two items:
1. Much like any disclaimer by most sporting organizations: "Any use of the USA Curling or Team USA brands, programs, or personalities by member or non-member clubs without the express written consent of USA Curling is prohibited." Stating it this way covers ALL clubs and protects the brand appropriately and doesn't have same "targeting" feeling that people are getting from the existing resolution.
2. As Curlky aptly pointed out, many companies have INTERNAL POLICY to cover employees and agents of their companies. Something like "No USCA staff, program athlete, or paid partner may represent USA Curling, Team USA, our programs in person, by name, or by likeness at any non-member facility, program, event or activity without the consent of USA Curling". Again, this would cover and protect the brand but would be an internal policy that USA Curling has every right to set for the people in question.
Just my thoughts.
Winner winner chicken dinner. This is how most boards would have handled this kind of situation. Public shaming will recruit neither new clubs nor talented board members.
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