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| 09-09-15 09:20PM |
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shaqdaddy
Harvey Hacksmasher
Registered: Sep 2015
Location: Toronto
Posts: 57 |
Broom Sponsorship revenue?
Any insights as to whether this means free product and/or cash? With The Goo, Carey, Laycock, DeCruz, Tirinzoni all now with Hardline, wondering what financial impact to teams might be? McEwan/Carruthers sure were the right picks to lead off last season. My guess would be free product only. Thoughts?
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| 09-09-15 10:15PM |
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albetts
Super Rockchucker
Registered: Jan 2006
Location: Peterborough
Posts: 1120 |
Re: Broom Sponsorship revenue?
quote:
Originally posted by shaqdaddy
Any insights as to whether this means free product and/or cash? With The Goo, Carey, Laycock, DeCruz, Tirinzoni all now with Hardline, wondering what financial impact to teams might be? McEwan/Carruthers sure were the right picks to lead off last season. My guess would be free product only. Thoughts?
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| 09-10-15 08:53PM |
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snowmobile
Knee-Slider
Registered: Apr 2015
Location:
Posts: 1 |
One thing I find very interesting is how little the curlers mention their sponsors during interviews. If you watch NASCAR every second word is thanking sponsors. You would think the sponsors of these teams would like the curlers to mention them during interviews.
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| 09-11-15 02:39PM |
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rbi
Hitting Paint
Registered: May 2014
Location:
Posts: 143 |
good point. and I bet if a team talked up their sponsors more then the sponsors might give more support to the team.
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| 09-13-15 11:51PM |
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jcullen
Hitting Paint
Registered: Oct 2006
Location:
Posts: 170 |
It totally depends on the company, the team, and really, the amount of exposure that team offers in terms of what the deals are. Some deals are just free product, others involve cash as well, others still involve players getting involved with the companies(i.e. McEwen working as a sales rep for Hardline, Team Koe helping BalancePlus design the LiteSpeed brush, etc.). It all varies, and I doubt you'll get any players on here talking about specifics.
I also don't think curlers lack in the "thanking the sponsor department". Usually it's only the winning team granted a post-game interview(if one is granted at all), and it lasts about 10 seconds. Not exactly a ton of plug time, and besides, I'm sure the companies are pretty happy with the 2+-hour nearly-stationary billboard they just got on network television.
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| 09-14-15 01:27AM |
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Phil_D
Drawmaster
Registered: May 2014
Location: Joliet, IL
Posts: 629 |
quote:
Originally posted by jcullen
It totally depends on the company, the team, and really, the amount of exposure that team offers in terms of what the deals are. Some deals are just free product, others involve cash as well, others still involve players getting involved with the companies(i.e. McEwen working as a sales rep for Hardline, Team Koe helping BalancePlus design the LiteSpeed brush, etc.). It all varies, and I doubt you'll get any players on here talking about specifics.
I also don't think curlers lack in the "thanking the sponsor department". Usually it's only the winning team granted a post-game interview(if one is granted at all), and it lasts about 10 seconds. Not exactly a ton of plug time, and besides, I'm sure the companies are pretty happy with the 2+-hour nearly-stationary billboard they just got on network television.
Bingo.
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| 09-18-15 05:18AM |
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On The Nose
Drawmaster
Registered: Apr 2014
Location: In the House
Posts: 608 |
quote:
Originally posted by snowmobile
One thing I find very interesting is how little the curlers mention their sponsors during interviews. If you watch NASCAR every second word is thanking sponsors. You would think the sponsors of these teams would like the curlers to mention them during interviews.
I certainly hope that curling never reaches the 'sell-out' level of auto racing advertizing.
We (thankfully) don't hear hockey players saying "I couldn't have scored those two goals tonight without my Sher-Wood"... or baseball players thanking their Louisville Slugger after a two home run game.
It's bad enough that curlers' jackets and shirts today are billboards for various companies (many of which have no relation to curling, but are there simply because someone on the team works for that company). There's no reason to wish for auto racing style over-the-top, shameless verbal marketing in curling.
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| 09-18-15 12:01PM |
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Phil_D
Drawmaster
Registered: May 2014
Location: Joliet, IL
Posts: 629 |
quote:
Originally posted by On The Nose
I certainly hope that curling never reaches the 'sell-out' level of auto racing advertizing.
We (thankfully) don't hear hockey players saying "I couldn't have scored those two goals tonight without my Sher-Wood"... or baseball players thanking their Louisville Slugger after a two home run game.
It's bad enough that curlers' jackets and shirts today are billboards for various companies (many of which have no relation to curling, but are there simply because someone on the team works for that company). There's no reason to wish for auto racing style over-the-top, shameless verbal marketing in curling.
I agree, I hope it never does reach that level.
To be fair though, those companies do sponsor the team, contributing financially towards travel/lodging expenses, entrance fees, etc. It's not like they slap the logo on for the hell of it.
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