(Nov 19, 2008) -- TORONTO, November 19, 2008 – Insight Sports announced today that Grey Power has been awarded title sponsorship of the Players’ Championship, the eighth and final event of the Capital One Grand Slam of Curling series. As the property’s title sponsor, the annual joint men’s and women’s event has been renamed the Grey Power Players’ Championship.
The 2009 Grey Power Players’ Championship is scheduled to take place from April 14-19 at the Crystal Centre in Grande Prairie, Alta. The tournament will be the final opportunity for Canada’s curling teams to earn points towards securing a berth at the 2009 Canadian Trials.
“All of us at Grey Power are very excited to be associated with the Players’ Championship,” said Catherine Smola, President of Grey Power Insurance Brokers Inc. “In the same way as this event recognizes the skills of the top curling talent in Canada and ensures their participation in the 2009 Canadian Trials, we at Grey Power recognize and reward the skills and experience of our customers by offering them a winning combination of best value, service and insurance products.”
In addition to acquiring the title sponsorship to the Players’ Championship, Grey Power has also been named the official insurance sponsor of the Capital One Grand Slam of Curling series.
“We’re thrilled to partner with Grey Power on one of the biggest curling events in Canada,” said Kevin Albrecht, President and Chief Executive Officer for Insight Sports. “Grey Power’s brand and services are an ideal fit for curling’s passionate and dedicated fan base and together we look forward to showcasing this world class event to Canadian sport fans April.”
Held annually since 2001-02, the Capital One Grand Slam of Curling is a series of eight premier men’s and women’s events that feature Canada’s deepest and strongest curling fields.
Among the top Canadian men’s and women’s skips who compete in the Capital One Grand Slam of Curling events include World Champions Kevin Martin (Edmonton, Alta.), Jennifer Jones (Winnipeg, Man.), Glenn Howard (Coldwater, Ont.), Randy Ferbey (Edmonton, Alta.), Kelly Scott (Kelowna, B.C.), Kerry Burtnyk (Winnipeg, Man.), Jeff Stoughton (Winnipeg, Man.), Wayne Middaugh (Midland, Ont.), Greg McAulay (Richmond, B.C.), as well as Olympic gold medallist Brad Gushue (St. John’s, Nfld.) and Olympic bronze medallist Shannon Kleibrink (Calgary, Alta.).
The Capital One Grand Slam of Curling events are closely tied to the Canadian Curling Association\'s qualifying process for the 2010 Olympic Winter Games in Vancouver. Through their performance in the Grand Slam events, rinks can earn a significant amount of points towards securing a berth at the 2009 Canadian Trials.
About Grey Power
Grey Power is the industry leader in providing auto and home insurance to mature Canadians. Grey Power recognizes it takes years of skill and experience to achieve a good driving record and rewards that experience with substantial savings through the Experience Advantage™. With Grey Power, Canadians not only save on their insurance but also get superior service and expert advice. Grey Power products are provided by Trafalgar Insurance Company of Canada, which is part of ING Canada, the country\'s largest provider of automobile, home and commercial insurance.
About Insight Sports Ltd.
Insight Sports Ltd. is a leading North American sports media and entertainment company which owns, creates, aggregates and distributes sports and entertainment content across multiple platforms, including broadcast television, events, on-line, mobile, in-arena and video on-demand. Among its event assets, Insight Sports owns and operates the Capital One Grand Slam of Curling (www.worldcurlingtour.com), a series of eight high-profile men’s and women’s events that feature Canada’s deepest and strongest curling fields. |
